Does the way you speak matter when making a business deal? According to researchers at the University of Cape Town in South Africa, yes, it does. They examined issues of race and accent by experimenting with a methodology called trust games, which uses a combination of game theory, economics and psychology. What they discovered is that the subjects were most likely to place their trust (in the form of a financial investment) in those who looked and sounded the same as themselves. The researchers drew the conclusion that inherent biases are at play when it comes to accent, perceived status, and trust. You can read more about this study here.
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